Melbourne Symphony Joins Tessitura Network, Reaches Out to New Wider Audiences
In a world that is becoming increasingly dependent on technology, orchestras are learning to adapt. Gone are the days where concert posters on the city street were enough to fill the hall; the modern orchestra must maintain a vibrant presence online in order to keep connected with its audience. The Melbourne Symphony acknowledged this change in culture this week when it joined the Tessitura Newtwork, a software company which provides a platform to over 375 other arts and cultural organization that manages customer relationships, ticketing, marketing, subscriptions, fundraising, memberships, reporting and Web transactions.
Tessitura boosts operating efficiencies and fosters the ability to improve customer service levels as well as to increase revenues. Most other systems rely on a patchwork of solutions that are not fully integrated and do not truly deliver CRM. Tessitura is a single comprehensive solution that is equally effective at powering transactions from all channels, and delivering robust capabilities across all functional areas.
The Melbourne Symphony seems extremely excited to be working with such a successful firm. The orchestra’s managing director Matthew VanBesien said that the company’s expertise in technology will be an invaluable aid to the organization in achieving their long-term goals. In a time where some orchestras are worried about their futures, it’s encouraging to see Melbourne take stock of themselves and to plan ahead. What do you think? Are companies like Tessitura the way of the future? Will all orchestras manage themselves through networks like this? Comment below!
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