The adage “Classical music is dying” has been increasing in volume over the past years. Even with the looming threat of decay, however, there are still those that strive to push classical music – and especially classical musicians – into more notoriety. Aishwarya Natarahan, winner of the 2011 British Council’s Young Creative Entrepreneur (YCE) Music Award, is, “India’s first classical music entrepreneur”, according to rediff.com. While there is much to be said about how one could possibly halt the diminution of classical music in today’s society, one thing that is readily evident is the fact that there are still musicians who have a passion for playing classical music and these musicians need a voice.
“Aishwarya Natarajan runs Indianuance, an artiste management company exclusively for classical musicians and Shashank, a talented young flautist, is one of the artistes she manages
She won the British Council’s Young Creative Entrepreneur (YCE) Music Awards 2011 on February 23 and as part of the award, got an opportunity to travel to London and Brighton to promote her idea and her company.”